The Big Influencers of the ChessBoard

Like most other successful influencers, Chess influencers are doing great these days. They teach, they show and they entertain. People love what they do. And in short, that’s enough to keep whirling their bank balances big times! That’s what we are going to talk about here!

Before We Proceed:

People do love certain things. And, people these days don’t think twice before spending for the things they love. And this acts as the key factor behind most of the online influencers’ earnings. Chess is indifferent in this case. Three of the mostly common things found among the chess-influencers are that these folks are amazing at chess, as well as being instructive and amusing. That’s what serves the purpose of your money, right? People these days don’t usually miss the chance when they get to learn and know their loved things from the people who know better. Also, along with the package, you get entertained, you get to be in touch with a community who shares the craze and love for chess as much as you do! So, this is really amazing, isn’t it?

Let’s explore some of the best chess influencers of present time and their insights!

In recent days, there are influencers from myriads of platforms. But the spotlights have always been brighter on YouTube and Twitch when it comes to chess. However, the following orders of chess influencers have no relation to their fame-level or earnings.

Anna Cramling:

Anna Cramling is also called “The Chess Queen” of Sweden. She is one of the reasons that streaming Chess has been popular in recent times in Sweden and many more places. Anna is more than just a chess genius; she’s also a remarkable Swedish content producer, with plenty of followers on Instagram, YouTube, and Twitch. Despite the fact that millions of people watch her perform great chess moves on Twitch, Anna is versatile and is branching out into the lifestyle area on social media, vlogging, doing let’s plays, and conversing.

Her influential stats do speak for her. If you want to know in detail about them, I am leaving you a link. [1] However, this influential chess-queen is considered to have 1.02 M dollars of worth. [2]

Alexandra Botez

Alexandra Botez is also called as “Real life Beth Harmon” in light of the star character from the groundbreaking series “The Queen’s Gambit” by Netflix. She is a FIDE master, commentator, and streaming celebrity who is American-Canadian. BotezLive, one of the most successful chess channels on Twitch and YouTube, is her creation.

As the epidemic pushed people indoors without many competitive sports to watch, her numbers have exploded in the year 2020. In January, she had 61,000 Twitch followers. Her Instagram account has over 250,000 followers, and her YouTube channel BotezLive has over 25 million views.

Her net worth is considered somewhat more or less like 5.08 million dollars. [3]

She also enjoys being compared with “Beth Harmon”. Once, she cosplayed this fictional sensational character and posted on Twitter and the hype skyrocketed amongst her followers.

Pokimane:

Imane Anys, a Moroccan-Canadian businesswoman, influencer, streamer, and online celebrity, is best known as Pokimane. She competed in the world-record-breaking BlockChamps event as well as PogChamps 3. She has nearly 20 million followers across all media.

Pokimane began broadcasting frequently on Twitch in 2017. She attracted more than 450,000 followers in the same year, earning her the Shorty Award for “Best Twitch Streamer of the Year.” Pokimane hit the 1,000,000-follower threshold a few months later. Poki now has 7.2 million followers on Twitch, making her one of the top 10 broadcasters on the network (January 2021).

Magnus Carlsen:

Magnus Carlsen, a Norwegian chess grandmaster, was so successful by the time he was 16 that his parents, Henrik and Sigrun, decided to start a modest firm to manage his earnings. He became well-known as a result of his success. But it is his ability to teach and sell the game to others that has made him wealthy.

Maskenissen is Magnus Carlsen’s Twitch screenname. Magnus is one of the most influential players in chess, despite not being the most popular broadcaster in terms of views, due in part to his irregular live schedule. Still, he is a champion, a legend of the game. He has always got a good number of platoons behind him always supporting. And, in case you are eager to know about Magnus Carlsen’s recent stat, I’m dropping a link here. [4] His net worth is believed to be over eight million dollars. Through tournaments and sponsorship partnerships with corporations like Microsoft and G-Star Raw, he makes around $750,000 each year. He also created Play Magnus AS, a chess mobile app that brought in $13.5 million in sales.

Hikaru Nakamura:

Hikaru Nakamura is an American Chess Grandmaster and streamer. The five-time United States Chess Champion was at the time the youngest American to be entitled “Grandmaster” in 2003 aging only 15 years and 79 days. Hikaru Nakamura has his own YouTube channel in addition to winning several tournaments. The GMHikaru channel has a total of 1 million subscribers. He also had two more channels: GM Hikaru Clips, which had 16.2K subscribers, and More GMHikaru, which had 83.4K members.

Nakamura’s revenues from his single primary channel range from $3K to $48.7K. An annual estimate would be in the range of $36.6K to $585K.

In addition, Nakamura is a Twitch user who makes millions by coaching chess online. However, $50 million is a bit excessive; according to Nakamura, it is less than $45 million.

Lastly,

Chess is a game of joy. Sometimes it’s a game of tactics. Again, sometimes it’s a game of sacrifice for something better. Sometimes, it’s a game of gambit. However, this is really great for you to see all these emotions being played at once by one of the sharpest minds in the world. That’s why influencers these days don’t have to always be on their toes to stay on the market. People love to be influenced for the things they love. That’s the simplest and the most important trick for all the influencers. This isn’t only putting bread on their table, but also giving them fame and making them rich as well.

That’s how influencers and their followers are complementing each other.

References:

[1] https://www.noxinfluencer.com/youtube/channel/UCOVfq3NNYjlYCz1iou69FwQ

[2] https://peopleai.com/fame/identities/anna-cramling

[3] https://peopleai.com/fame/identities/alexandra-botez

[4] https://www.noxinfluencer.com/instagram/channel/magnus_carlsen